How to generate more clients for your photography studio
You are a good photographer, but are you struggling to get customers and grow your business? As in any business, if you want to grow your business and get more customers, you need to sell yourself better.
Fortunately, you do not have to spend a lot of money on advertisements or promotions to grow your photography business.
By using a combination of low costs, such as effective marketing on the Internet as well as traditional marketing methods, you can attract a host of new customers and take your photography business to the next level.
Here is a list of tips that can propel your photography business to another level. You do not have to do everything in one shot. First pick the ones that you can start quickly. Once you have created the momentum, you can get more creative and try other methods.
Just make sure you keep an eye on the effectiveness of each method. And most importantly, have fun doing it!
Cheap but Powerful Internet Marketing Methods to Boost Your Business in Photography
The Internet offers many tools and methods to increase your business awareness and attract new customers. Although there are many tools available, we will only talk about the most popular and the most effective.
Have your website created by professionals as it will allow you to introduce yourself, show your portfolio, tell your stories and help people discover you.
Follow these tips to create a money-making website:
- Hire a professional designer to design and build a professional looking, search engine friendly, attractive site for you – it’s worth it!
- Referencing your site – If you do not know how to do it, get help from a professional who will do it for you. If done correctly, it will help people find your site when they are looking for such service in the area.
- Have a compelling “We / Company” page – The “Us / Company” page is an opportunity for you to connect with your audience by sharing your story and talking more about your skills/experience. This is very important!
- Create a page on Facebook- Facebook has a large community of users. It seems that today everyone whether your friends or your neighbours are on Facebook. Start by creating a page. Then download some of your best photos. You can create a folder for “wedding photos”, one for “portraits” and one for “landscape photos”. Then ask all your customers, friends, and family members to “accept” your page and request them to invite their friends.
- Once you have increased the number of your fans to a decent size, you can start promoting various other services. You should share any recent photos you have taken. From time to time, you can also offer some promotions. Plus, you can use Facebook ads to target the local population.
Do not forget these traditional marketing methods as they are still active and widely used.
These traditional marketing methods have stood the test of time because they are always profitable. So, put on your marketing hat and get started!
Take time to take pictures for non-profit organizations or associations – By volunteering, you are helping a good cause, and at the same time you get free exposure. Be prepared to talk with strangers and distribute your business cards.
Give your customers discount cards to distribute among their friends and family members. You can also thank for references given by your customers.
Collaborate with other local businesses and do cross promotions. You can help each other promote your services by distributing your partner’s coupons to your customers and doing the same for you.
Send and leave your business cards in public places such as restaurants, libraries, bookstores, your gym, etc.
Take photos of random people that you find fascinating and offer to send them pictures for free by email. You can then offer them to go to your site or Facebook page to see your work.
Deliver photos to your customers in custom USB drives
CD and DVD were the primary storage media for photos, used to deliver pictures to customers. However, if a CD or DVD has a scratch, it is no longer functional. Moreover, the loading speed is slow.
The better alternative is to use USB drives. They are now more affordable, durable, have incredible storage capacity, last longer, and are very small.
Also, you can mark them with your logo and the website. With all these advantages, delivering photos to your customers using custom USB keys is a great way to satisfy them.
Have you had success using other marketing strategies to grow your photography business? Please, share with us by commenting below!